Bought in the first release and never moved.
The original owners43% held for ten years or more
Stonefields has 1,277 owner occupied homes and not one of them predates 2000. 555 have been in the same hands for ten years or more, which in a suburb this new means the first owners are only now starting to move.
A suburb of first owners, arriving all at once, reaching the years when people move.
Stonefields has no old housing stock at all, and its numbers behave differently because of it. Average tenure is 8.8 years, which looks short until you remember that the oldest homes here date from the early 2000s.
The figure that matters is this one: 555 of the 1,277 homes, 43% of the suburb, have been held for ten years or more. Most of the original buyers never left. They bought new, they raised families here, and they are now at the age where a house gets too big or a section gets too small.
With only 15 sales in the past 90 days, there is not much competition for their attention and not much noise to cut through. A letter that is direct, specific and backed by an actual figure works here. The suburb's profile asks for exactly that.
Stonefields is not one type of home. Each of these groups is a real share of the suburb, and each one wants to hear something different.
Bought in the first release and never moved.
A shared wall, a small section, and no lawn to speak of.
The apartment layer, above and around the village.
Four bedrooms on a section the size of a courtyard.
Finished after 2015, with the planting still coming in.
Home units outnumber standalone houses, and one home in five is an apartment. Very little of Auckland is built this way.
Big houses on small sections is the Stonefields shape, and it is why owners here compare their home to the one two doors down rather than to the suburb next door.
Each square is one home in a hundred. The filled squares have not changed hands in ten years.
555 homes, in a suburb whose oldest houses date from the early 2000s. 737 have been held for seven years or more.
These are the first owners, and the first owners of a new suburb tend to move all at once, a decade or so after they arrive.
Only 15 homes sold here in the past 90 days. The owners worth writing to are the ones in the filled squares, and almost none of them are on a portal.
Direct, specific and comfortable with a number. The order below is the order that works here, strongest first.
Second on the list is buyers already looking, which is unusual. In a suburb where an owner can name the three houses most like theirs, a specific buyer is a more useful thing to hear about than a general market view.
Type the address, choose how far around it to reach, and see exactly how many owners that is before you commit to anything.