Remuera's median capital value is $1.96m and its owners stay an average of 14 years. What works here is a letter that is precise, unhurried and has an obvious reason for arriving.
High value, slow moving, and full of owners who are unusually well informed about their own street.
Remuera holds 2,596 owner occupied homes. 1,534 of them have been in the same hands for seven years or more, 1,280 for at least ten, and the average is 14 years. The middle half sits between $1.43m and $2.92m of capital value.
Owners at that level are not short of information. They know what sold on their street and roughly what it went for. What they do not have is a reason to prefer one agent over the other four who also want the listing.
That is what a letter is for here. Not to announce the market, which they already follow, but to be specific, correct and calm about one thing they might not know, and to leave the next move to them. The suburb's own profile asks for a conversation rather than an appraisal, and that difference is the whole tone.
Nearly four in five are standalone houses, and a fifth of the suburb predates 1940.
Each square is one home in a hundred. The filled squares have not changed hands in seven years.
1,534 homes, and 1,280 of those for at least ten years. With 53 sales in the past 90 days, most of the suburb is not in play in any given quarter.
Which is the point. The owners worth reaching are exactly the ones who are not currently doing anything, and they are the hardest group to reach any other way.
Written for wide-spread wealth, zone-savvy, precise and discreet. The order below is the order that works here, strongest first.
The Remuera profile asks for a conversation rather than an appraisal, which is the difference that matters. An appraisal offer reads as a pitch here. An offer to talk reads as an offer to talk.
The things worth settling before you send anything to a street you work in.
We are happy to walk you through any of it, whether that is what a Remuera letter should say or how many owners sit inside the radius you have in mind.
You do. You start from a property address, usually your own listing, and choose how far around it to reach. You can then narrow by the things that matter, such as how long the owner has been there. The count updates as you go, so you see exactly how many owners you are writing to before you commit to anything.
Yes. Each one is printed with the owner’s name and their street address, then posted. You write the letter once and every copy is personalised before it goes.
You can start from a template and edit it, and the wording is tuned to the suburb before you see it. Nothing is sent until you have read the final letter.
Not from us. Once an address receives a letter it is held back for 30 days, across every agent, so the same owner is not written to twice in quick succession.
Because ownership records give you an address, not an inbox. For an owner who is not on the market and not on a portal, a letter to their front door is one of the few ways to reach them at all.
Type the address, choose how far around it to reach, and see exactly how many owners that is before you commit to anything.