An oil painting of a Murrays Bay street sloping to the bay, single storey weatherboard homes with low pitched roofs among pohutukawa, and Rangitoto on the water beyond

Real estate direct mail in Murrays Bay

Owners here stay for a generation

Murrays Bay has 501 owner occupied homes and the average ownership is 16.3 years. More than half have been in the same hands for at least ten.

Personally addressed direct mail reaches those owners at home, long before a decision to sell becomes a listing anyone else can see.

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58% held for ten years
or more

Of Murrays Bay’s 501 owner occupied homes, 291 have been held for at least ten years, and 328 for seven or more.

501

Owner occupied homes

58%

Held for ten years or more

$1.65m

Median capital value

Sales in the past 90 days

Why direct mail works in Murrays Bay

This is a small suburb of long stayers. 501 owner occupied homes, an average ownership of 16.3 years, and 58% in the same hands for ten years or more.

Owners who have been in a house that long are rarely watching the market. They are not on a portal and they have not spoken to an agent, so the first approach usually has to come to them.

The homes suit that pattern. 86% are standalone houses and most have four bedrooms or more, which are the homes families buy once and keep while the children go through school. The whole suburb sits inside the Rangitoto College zone.

There were 14 sales here in the past 90 days. In a suburb this size every one of them is a local event, and a nearby result is a real reason to write.

What types of homes are here?

Murrays Bay is standalone houses almost throughout, with a small share of home units along the flatter streets.

86%9%

Standalone houses 86%Home units 9%Home and income properties 3%

What are the homes made of?

The main exterior wall material, as listed on the property file.

Weatherboard42%

Mixed materials22%

Roughcast17%

Brick9%

Typical home sizes

These ranges cover the middle 50% of owner occupied homes in Murrays Bay.

Floor area: 170 to 260 m²
Section size: 603 to 846 m²
Most common: 4 bedrooms
Capital value: $1.43m to $1.95m

How long do owners stay?

Each square represents 1% of Murrays Bay’s owner occupied homes. The ten year mark is the one that matters here, because more than half the suburb clears it.

58% held for ten years or more 42% held for less than ten years

When were the homes built?

The share of owner occupied homes built during each period.

Before 19401%

1940 to 197944%

1980 to 199934%

2000 to 201415%

2015 onwards6%

Direct mail that feels right for Murrays Bay

These owners have read decades of agent mail and many have been in the house longer than the agent writing to them has been selling. Be specific, be accurate, and let the facts carry it. A claim that sounds inflated is the fastest way to lose the room here.

Tone: Professional, understated and exact. Say the thing you can prove and stop there.
The ask: A conversation or an appraisal, whenever the owner is ready.

What to mention

Your knowledge of the local areaBuyers already lookingA relevant sale nearbyPlanning aheadNo pressure to sell

Turn your listing into a local prospecting campaign

Your listing gives you a real reason to contact nearby owners.

We build a targeted letterbox campaign around it, using personally addressed direct mail instead of generic flyers. We find the right owners, print and address every letter, then post them for you.

Start a direct mail campaign

Nothing goes out until you approve it.