Real estate direct mail in Mount Wellington
48% of Mount Wellington’s 4,945 owner occupied homes were built between 1940 and 1979, on sections big enough to build on again. 19% have gone up since 2015, most of them on those same sections.
So a single street holds two owners: the family who has been there 13.1 years on average, and the buyer who moved into the new home at the front. They need different letters, and both are worth writing to.
Mount Wellington · 100 homes
Each outline is 1% of the suburb’s owner occupied homes. 19 in every 100 were built in the last decade, on land that already had a house on it.
homes here have been in the same hands for seven years or more, which is 54% of the suburb. There were 30 sales in the past 90 days.
Because most of the suburb is not on the market, and will not be for a while. 2,653 of these homes have been owned for seven years or more and 2,238 for ten or more, against 30 sales in the past 90 days. The owner who sells next year is almost certainly one of the 54%, not one of the few already talking to an agent.
Mount Wellington also gives you an unusually concrete thing to say. Capital values sit close together, from $780k to $1.20m across the middle half of the suburb, so a nearby sale is genuinely comparable rather than roughly relevant. That is the letter these owners open.
And the rebuilding changes what the letter is about. An owner on a larger section is weighing up something different from an owner in a new home at the front of one, and a letter that knows which one it is talking to reads as local knowledge instead of a mailout.
The stock on the file · 31% weatherboard · 21% brick · 19% built since 2015
The middle 50% of sections here run from 219 to 702 m², measured across the 3,065 homes whose section size is recorded on the property file. That spread is the suburb in one figure: the larger sections are what the smaller ones were divided out of.
A postwar house set back from the street with the garden behind it. 48% of the suburb was built this way between 1940 and 1979.
Three homes down a shared drive, each on about 230 m², which is close to where the smaller quarter of sections now sits. 31% of homes here are home units, and 5% of records are sites consented for more than one home.
A standalone house is still the most common home in Mount Wellington, but not by the margin an older suburb would show.
The main exterior wall material, as listed on the property file.
These ranges cover the middle 50% of owner occupied homes in Mount Wellington.
Each square represents 1% of Mount Wellington’s owner occupied homes. Average ownership is 13.1 years, and 45% have held for ten years or more.
The share of owner occupied homes built during each period.
67% of the suburb comes from either the postwar decades or the last ten years, with comparatively little in between. That is what a suburb looks like when it is built once and then built again.
Mixed stock, high churn, plain and practical. Lead with the sale down the road and what it means for the owner’s own home. Values sit close together here, so a real figure carries further than an adjective, and anything that reads as a slogan will not survive the first line.
What to mention
Your listing gives you a real reason to contact the owners around it.
We build a targeted campaign around that address, using personally addressed direct mail instead of generic flyers. We find the right owners, print and address every letter, then post them for you.
Nothing goes out until you approve it.