Real estate direct mail in Mount Roskill
46% of Mount Roskill’s 2,876 owner occupied homes were built between 1940 and 1979. Everything since has been laid on top of that, and 13% has gone up since 2015.
The newest layer is the one you can see. The deepest is the one that sells: owners here stay 14 years on average, and 56% have held for seven years or more.
homes have been in the same hands for seven years or more. There were 26 sales in the past 90 days.
Puketāpapa / Mount Roskill
Because most of the suburb is not on the market, and will not be for a while. 1,607 of these homes have been owned for seven years or more and 1,399 for ten or more, against 26 sales in the past 90 days. The owner who sells next is far more likely to be one of the 56% than one of the few already talking to an agent.
Mount Roskill also gives a letter something concrete to say. Across the middle half of the suburb, capital values run from $950k to $1.35m, so a sale down the road is a genuine comparison for the owner reading about it, not a rough one.
And the streets are changing around these owners. New homes are going up on sites that held one house, and the Roskill Development is renewing whole blocks of state housing. An owner who has watched that from the same front door for a decade has a reason to ask what their own place is now worth.
The ground under the cone
Read it the way you would read a cut through the ground: oldest at the bottom, newest on top.
Each bed is as deep as its share of the suburb’s owner occupied homes, by the period they were built. A chart in the shape of the ground, not a geological survey.
The postwar bed is the suburb. 46% of the homes went up between 1940 and 1979, about as many as every later period put together (47%), and it is where the long held homes are.
The top layer is thinner but it is real: 13% of the homes have been built since 2015, 12% of homes here are home units, and 6% of records are vacant land set aside for multiple housing. Those are the sites the next layer will go on.
So one street often holds two kinds of owner: someone in a postwar house they have owned for years, and someone newer next door. A letter that knows which one it is writing to reads as local knowledge.
A standalone house is still what most of Mount Roskill is made of.
The main exterior wall material, as listed on the property file.
These ranges cover the middle 50% of owner occupied homes in Mount Roskill.
Each square is 1% of Mount Roskill’s owner occupied homes. Average ownership is 14 years, and 49% have held for ten years or more.
Capital values across the middle half of owner occupied homes, with the median marked. A narrow band, which is why a nearby sale says so much here.
Long-held and new owners, plain, number-led comps. Lead with a sale nearby and the figure it reached. Values sit close together here, so a real number does more work than any adjective, and anything that reads like a slogan will not get past the first line.
What to mention
Your listing gives you a real reason to contact the owners around it.
We build a targeted campaign around that address, using personally addressed direct mail instead of generic flyers. We find the right owners, print and address every letter, then post them for you.
Nothing goes out until you approve it.