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Single storey homes with low pitched roofs on flat sections behind low fences, the kind 34% of Manurewa clads in weatherboard and 23% in brick, with a newer two storey house further along the street

Real estate direct mail in Manurewa

The sale down the road is nearly the same house

Capital values across the middle half of Manurewa run from $730k to $969k, and 60% of homes here have 3 bedrooms. When a house sells nearby, it tells the owner next door something about their own home rather than something about the market.

Start a Manurewa campaign See how the data works
73
sales in the past 90 days
2,905
homes held seven years or more
50%
built between 1940 and 1979
6,009
Owner occupied homes
$830k
Median capital value
11.2 years
Average ownership
48%
Held seven years or more

Why does direct mail work in Manurewa?

Because the market moves here and the homes are alike. There were 73 sales in the past 90 days, close to one a day, so there is almost always a recent result within a few streets of any address you want to write about.

And that result means something specific. Capital values sit in a narrow band, $730k to $969k across the middle half, 60% of homes have 3 bedrooms and 50% were built in the same postwar decades. A sale two streets away is close to a valuation of the letterbox you are writing to.

Movement is not the same as availability. 2,905 homes here have been in the same hands for seven years or more, and 2,340 for ten or more. Those owners are not watching listing sites, which is the whole argument for a letter.

A suburb of 6,009 homes, 60% of them with 3 bedrooms, moving 73 times a quarter.

Capital value
$730k to $969k
Floor area
92 to 150 m²
Section size
320 to 688 m²
Most common
3 bedrooms (60%)

What is being added to Manurewa?

21% of the homes here have gone up since 2015, and 18% of records are sites consented for more than one home. The postwar street and the new townhouse behind it are now both part of the same market.

Recently built two storey townhouses in mixed cladding with garages to a shared drive, the kind of home 21% of Manurewa built since 2015

21% built since 2015 · 20% home units · 18% multiple housing sites

What types of homes are here?

Mostly standalone houses, with a large share of sites carrying more than one home.

58%20%18%
Standalone houses 58%Home units 20%Multiple housing sites 18%Home and income properties 2%

What are the homes made of?

The main exterior wall material, as listed on the property file.

Weatherboard34%
Brick23%
Fibre Cement19%
Mixed materials17%

When were the homes built?

The share of owner occupied homes built during each period.

Before 19402%
1940 to 197950%
1980 to 199915%
2000 to 201412%
2015 onwards21%

How long do owners stay?

Each dot represents 1% of Manurewa’s owner occupied homes. Average ownership is 11.2 years, and 39% have held for ten years or more.

48% held for seven years or more 52% held for less than seven years

Direct mail that feels right for Manurewa

Young mortgaged families, plain, practical, no hype. Lead with the result down the road and what it means for this owner’s own home. Plain figures, no adjectives, and nothing that sounds like a slogan.

Tone
Warm and practical. Say the number and where it came from.
The ask
A conversation or an appraisal, whenever the owner is ready.

What to mention

A relevant sale nearbyBuyers already lookingYour knowledge of the local areaRespect for their homePlanning ahead

Turn your listing into a local prospecting campaign

Your listing gives you a real reason to contact the owners around it.

We build a targeted campaign around that address, using personally addressed direct mail instead of generic flyers. We find the right owners, print and address every letter, then post them for you.

Start a direct mail campaign

Nothing goes out until you approve it.