A suburb that was built, not grown

94% of Flat Bush’s 8,036 owner occupied homes went up this century, and the most common home here has five bedrooms.

8,036

owner occupied homes, the largest of any suburb on this site

Big houses on small sections: 170 to 296 m² of floor area on 336 to 499 m² sections, and 59 sales in the past 90 days.

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A Flat Bush street of two storey mixed material houses with street facing garages on small sections

A typical Flat Bush house, two storeys in mixed cladding with a double garage to the street

8,036

Owner occupied homes

94%

Built this century

$1.36m

Median capital value

Sales in the past 90 days

Why direct mail works in Flat Bush

Flat Bush is the largest suburb on this site and one of the youngest. 94% of its owner occupied homes were built this century, and the average ownership is 9.6 years, because for most of these homes there has not been time for more.

That makes the comparison easy to write about. When houses on a street were built in the same few years to similar plans, a nearby sale tells an owner something specific about their own home rather than something general about the market.

It also means a lot of movement. There were 59 sales here in the past 90 days, more than almost anywhere else on this site, so there is usually a recent local result worth writing about.

Owners who bought a five bedroom house new are often the ones whose needs change first, as children grow up and the house stops matching the family in it.

What types of homes are here?

Mostly standalone houses, with a larger share of home units than the older suburbs because much of Flat Bush was planned and built at once.

80%12%

Standalone houses 80%Home units 12%Home and income properties 3%Apartments 2%

What are the homes made of?

The main exterior wall material, as listed on the property file.

Mixed materials57%

Brick20%

Weatherboard13%

Roughcast3%

Typical home sizes

These ranges cover the middle 50% of owner occupied homes in Flat Bush.

Floor area: 170 to 296 m²
Section size: 336 to 499 m²
Most common: 5 bedrooms
Capital value: $1.08m to $1.57m

How long do owners stay?

Each square represents 1% of Flat Bush’s owner occupied homes. In a suburb this new the seven year mark is the one worth watching.

53% held for seven years or more 47% held for less than seven years

When were the homes built?

The share of owner occupied homes built during each period.

Before 19400%

1940 to 19791%

1980 to 19995%

2000 to 201455%

2015 onwards39%

Direct mail that feels right for Flat Bush

These owners bought recently and many bought new, so they know what their home cost and what the one down the road sold for. Lead with the nearby result and the numbers behind it. Plain, exact English works here, and anything that sounds like a slogan does not.

Tone: Professional, modern and exact. Give the figure and where it came from.
The ask: A conversation or an appraisal, whenever the owner is ready.

What to mention

A relevant sale nearbyPlanning aheadBuyers already lookingYour knowledge of the local areaNo pressure to sell

Turn your listing into a local prospecting campaign

Your listing gives you a real reason to contact nearby owners.

We build a targeted letterbox campaign around it, using personally addressed direct mail instead of generic flyers. We find the right owners, print and address every letter, then post them for you.

Start a direct mail campaign

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